Real Estate SEO expert

I just realized that I’m on page one for real estate SEO experts but only on page four for real estate SEO expert. All that difference for one letter? This is what drives SEOs a little crazy. Google is a giant database, after all, and we have to end up putting up some pretty verbose stuff just to get the search to include something like a plural term. That’s why your back-links have to have a little randomness to them, so you don’t rank high for only one specific term when people naturally type in variations when they search. It doens’t take an SEO expert to remember to give a little variety to your content for better indexing.